Brand Asset Usage Policy

1. Purpose

The Distillery App is a drinks discovery and enthusiast platform dedicated to spirits education, bottle discovery, and cocktail inspiration. This policy explains how we use brand assets (including imagery, logos, and trademarks) in a respectful and responsible manner that accurately represents the brands and products featured on our platform.

2. Scope of Assets

This policy applies to the use of:

• Bottle packshots
• Product imagery
• Brand logos and wordmarks
• Approved lifestyle or promotional imagery

Assets may be sourced from:

• Official brand or group websites
• Brand asset or press portals
• Direct permission from brand owners or representatives

3. Nature of the Platform

The Distillery App:

• Is not a retailer and does not sell alcohol directly
• Is content-led and editorial in nature
• May include clearly disclosed affiliate links to third-party retailers for user convenience

The presence of affiliate links does not imply endorsement, partnership, or commercial representation of any brand unless explicitly stated.

4. How Brand Assets Are Used

All brand assets are used:

• Solely to illustrate and identify brands and products
• In a factual, informational context
• Without alteration to logos, bottle shapes, labels, or legal text
• Without use in paid advertising or promotional placements unless explicitly agreed

We do not:

• Modify, distort, recolour, or obscure brand assets
• Use assets in misleading, defamatory, or inappropriate contexts
• Imply brand endorsement, sponsorship, or partnership

5. Attribution

Where appropriate, imagery and assets are:

• Attributed to the relevant brand owner
• Used alongside accurate product names and descriptions

6. Permissions & Requests

Where required, The Distillery App seeks explicit permission to use brand assets.

If a brand owner:

• Requests changes to usage
• Provides updated guidelines
• Requests removal of assets

We will act promptly and in good faith.

Removal requests can be sent to: [email protected]

7. Intellectual Property

All trademarks, logos, and brand names remain the property of their respective owners.

The Distillery App claims no ownership over third-party brand assets.

8. Updates to This Policy

This policy may be updated as the platform evolves. The latest version will always be available on this page.

9. Contact

For questions regarding this policy or brand asset usage, please contact: